Product Development – Final Presentation

I got an A on my Product Plan for Product Development class! Woop!

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Survey for Animal Welfare Organizations

I wasn’t really required to do this for class, but it definitely helped formulate the research behind my project. I gathered names from 501c3 Animal Groups nationwidonationde, and sent approximately 350 of them a survey. The names of these groups are publicly available via the IRS’s website. You’d be surprised how many non-profit rescues weren’t aware that their names were publicly available through the IRS (I received quite a few “how did you get our info?!?!”)

These were some of my findings.

 

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Cause Consumerism

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I’ve been doing research for Product Development, and on trends for charity donations and consumer buying behavior. Many of us animal lovers directly donate time and money towards the cause, but indirectly, many of us also want to know what companies are doing on their part. If I have a choice between brands when purchasing a product, knowing that profits may go towards an agreeable cause will certainly influence my purchase decision.

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Segmentation Presentation

There are different kinds of animal welfare groups: those who receive government funds, those who are independently run, and independently run groups that have government contracts.

According to SPCA, “there are about 13,600 community animal shelters nationwide that are independent; there is no national organization monitoring these shelters.”

There are 3007 counties in the U.S. If every county had a government run animal facility, there could be 16607 possible animal shelters/rescues.

My presentation focused on the segments of people from whom I’d need to market to in order to fund my product.

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