Black Friday for Black Cats

The cat cafe Crumbs and Whiskers, originally in Georgetown but now with an additional location in L.A., isĀ raisingĀ prices on black Friday to help support black cats at risk for euthanasia. It’s a neat idea for a good cause, and you know you were going to buy something dumb that day anyways.

Their campaign is listed here.

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Segmentation Presentation

There are different kinds of animal welfare groups: those who receive government funds, those who are independently run, and independently run groups that have government contracts.

According to SPCA, “there are about 13,600 community animal shelters nationwide that are independent; there is no national organization monitoring these shelters.”

There are 3007 counties in the U.S. If every county had a government run animal facility, there could be 16607 possible animal shelters/rescues.

My presentation focused on the segments of people from whom I’d need to market to in order to fund my product.

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