I got an A on my Product Plan for Product Development class! Woop!
Survey for Animal Welfare Organizations
I wasn’t really required to do this for class, but it definitely helped formulate the research behind my project. I gathered names from 501c3 Animal Groups nationwide, and sent approximately 350 of them a survey. The names of these groups are publicly available via the IRS’s website. You’d be surprised how many non-profit rescues weren’t aware that their names were publicly available through the IRS (I received quite a few “how did you get our info?!?!”)
These were some of my findings.
I’ve been doing research for Product Development, and on trends for charity donations and consumer buying behavior. Many of us animal lovers directly donate time and money towards the cause, but indirectly, many of us also want to know what companies are doing on their part. If I have a choice between brands when purchasing a product, knowing that profits may go towards an agreeable cause will certainly influence my purchase decision.
Sarah, whom I’ve had since she was 5 days old, was finally adopted just weeks before turning 1.
Visual Precis Take Two
As I mentioned before, my focus had changed regarding my class project. So here is Visual Precis version two.
Raising Digital Pets
Our class went over games as a way to learn and explore. It brought me back to childhood games, namely Petz and Nanopets.Read More »
My assignment was to imagine things that I would put in a kit to raise public awareness for my topic. My mind immediately flashed to Jackson Galaxy’s My Cat From Hell, and the guitar case full of cat supplies that he carries with him. I also figured it was far too obvious to put food, litter, toys, etc. into an advocacy kit.
Part of my class assignment is to do a video presentation. My professor requested that we do a rough draft video, so I did one in my living room, with my various cats trolling in the background.
Animal Rescue and Technology
The other day I read an article about an Oklahoma ASPCA using technology to adopt cats.
Animal Rescue Campaigns
I went on a tour with my graduate program to various companies in NYC. One of the companies we stopped at was AdCouncil, who are responsible for the Shelter Pet Project.
(photo courtesy of their Facebook page)