Cause Consumerism

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I’ve been doing research for Product Development, and on trends for charity donations and consumer buying behavior. Many of us animal lovers directly donate time and money towards the cause, but indirectly, many of us also want to know what companies are doing on their part. If I have a choice between brands when purchasing a product, knowing that profits may go towards an agreeable cause will certainly influence my purchase decision.

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Black Friday for Black Cats

The cat cafe Crumbs and Whiskers, originally in Georgetown but now with an additional location in L.A., is raising prices on black Friday to help support black cats at risk for euthanasia. It’s a neat idea for a good cause, and you know you were going to buy something dumb that day anyways.

Their campaign is listed here.

Segmentation Presentation

There are different kinds of animal welfare groups: those who receive government funds, those who are independently run, and independently run groups that have government contracts.

According to SPCA, “there are about 13,600 community animal shelters nationwide that are independent; there is no national organization monitoring these shelters.”

There are 3007 counties in the U.S. If every county had a government run animal facility, there could be 16607 possible animal shelters/rescues.

My presentation focused on the segments of people from whom I’d need to market to in order to fund my product.

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Update: Sarah

My wonderful tortie foster Sarah was adopted over the summer. I got an update from her mom along with awesome photos.

Hi Dani,

It’s been forever and I keep meaning to write you and give you an update on Sarah.  She’s sooooooooooo sweet and I love her to pieces. She and GIgi are still getting used to each other but for the most part get along.  Here’s some photos of my little monster getting ready for the Olympics. Thanks so much for fostering her so she could be a part of my life!